A while back I reviewed a Lipstick by Elf in Gypsy and I love it, you can read the review here. At the same time of purchasing Gypsy I also brought Posh, which when placed next to each other they look very similar but surprisingly Gypsy comes out a nice bold pink whilst Posh is a more of a red.
The colour of the Lipstick appears to have a real pinky tone to it, but when applied it is a more red colour than pink. Perhaps they got the colourings of Gypsy and Posh mixed up as Gypsy looked a real dark red but when applied it was a nice bright pink.
Compared to Gypsy I didn't find the application of this Lipstick as good as it took me quite a few layers to really build a strong bold colour, which left parts patchy and I don't always have time in the mornings to spend hours perfecting my makeup. If you prefer more subtle looks with a hint of colour then this is definitely the right lipstick, but personally, I prefer more bold colours. It seemed to be more of a watery base than creamy which I prefer my lipsticks to be too. But aside from that I do really like this colour and will be continuing to use it again. However, I'm not sure I would repurchase it as I think there are other lipsticks which are better suited to my lips and preferences. The Elf Lipsticks retail at £1.50 which is an amazing price and similar to MUA Lipsticks for £1.00 although I think that there are some MUA shades which are better quality than Posh, but then again some of the Elf lipsticks like Gypsy are better quality than some of the MUA Lipsticks. So I think when it comes to picking which brand is better for Lipsticks it's a really tough choice, sadly Posh just isn't really for me.